Sweet-talking unwraps trends

The Article Sweet-talking un wraps trends, published in The Australian Financial critique on 7 November 2006 outlines how Sweet talking high nightspot uses market concept and market enquiry to gain insights into invitee take and demands, and evaluate competitors per defecateance. Sweet-talking company, also know as dough Fix dedicates a lot of measure to identifying customer needs. The company is using various trade strategies to lay in this essential knowledge. For instance, customers who visit the store are encouraged to record their attitudes towards real products and state what products they are go outing to secure in future. This demonstrates that Sugar Fix is using trade concept. selling concept holds that company is pulling tuition from customers in high society to produce products that will satisfy their needs and demands (Kotler et al, 2006 p. 210). As a result, collecting feedback back up in achieving customer involution and advancing business per formance and developing new products. Sweet-talking does not spend immense amounts of money in collecting development from customers. In doing so it has polished cost effective marketing interrogation methods. Marketing research involves Linking consumers and public to the marketer with information (Kotler et al, 2006 p. 20). Sweet-talking follows marketing research process. Firstly staffs chat with customers, this helps to arrange the problem. Secondly collect information from customers in store and cast up it to the wish list book. Thirdly, heed analyses and evaluates information by applying several(prenominal) rules and concepts. Finally, analysis assists stakeholders of the company in carrying out ultimate marketing decisions. In addition, a all-important(a) aspect of Sweet-talking marketing research involves obtaining feedbacks form staffs as salutary as assessing competitors performance. Feedback generated from staff helps managers in throng insights int o customer needs, as staffs are generally...! If you neediness to get a full essay, order it on our website: BestEssayCheap.com

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